Leading a business is not for the faint of heart.

Unfortunately, without subconscious support, even the most brilliant leaders can find themselves defaulting into subconscious self-sabotage with disastrous consequences. 

Subconscious self-mastery can make a huge positive difference in the decisions leaders make, the actions they take, and the teams they build. 

Joanna Griffiths, the visionary Founder, President and CEO of Knix, knows this very well and has been committed to improving her subconscious mind for years. 

Joanna is a pioneer in the fashion world and after designing and launching leak proof underwear, she continues to pave the way for the fashion industry and education around menopause, menstruation and more. 

Knix was the one of the first companies to feature women of all ages, sizes and backgrounds on the website back in 2016 and continues to be a leader in promoting healthy body image and education around women’s health today.

Her project,  Life After Birth: Portraits of Love and the Beauty of Parenthood, which manifested into both a book and an art exhibit in 2021, celebrates and highlights what an intense emotional and physical journey giving birth is.

Joanna made headlines all over the world again in 2022 when she sold 80% of Knix for $320 million. This was, and at the time of this writing still is, the largest sale ever for a female founder in Canada’s history!

But Joanna’s story isn’t just about her triumphant sale or the revolutionary body-positive contributions she continues to make in fashion; as impressive as those are, it’s also about her personal journey and the adoption of new mindsets and leadership qualities, with the help of her hypnotherapist, Grace Smith. 

While a guest on the Not Alone Podcast, Joanna shared how Grace has supported her for years and through a number of incredibly important times both personally and professionally, including when Joanna made the pivotal choice to sell 80% of her company. 

You can watch what Joanna had to say about Grace’s impact in her life on the Not Alone Podcast with Valeria Lipovetsky in the video above.

Hypnosis and Big Decisions

Some people might think hypnosis is just for breaking a bad habit or getting to sleep at night, and while hypnosis can help with those, it’s also a tremendous tool for thinking more clearly and understanding your true authentic self. Hypnotherapy can fast track the creation of new powerful beliefs, action steps and habits that catapult visioneers to their next level of inspired leadership.

For business leaders like Joanna Griffiths, who make massive decisions every single day, hypnosis with Grace Smith has proven to be a game changer.

Joanna started using hypnosis as the COVID-19 crisis unfolded. This was a time when everything was changing, both in her life and with her business.

With Grace Smith’s help, Joanna learned how to stay calm and continue to excel, even during this very challenging and unpredictable time.

Seeing Things in a New Light

In her recent interview with Valeria Lipovetsky, Joanna highlights a special moment during a hypnotherapy session with Grace Smith where she visualized a glass prism.

Throughout the illuminating session, Joanna’s subconscious mind eventually realized how much more of an impact she could make in the world in the long run if she chose a certain path forward.

As Joanna shares in the podcast, this was a large contributing reason why she decided to move forward and sell 80% of Knix.

Beyond Business: A Vision for Impact

Joanna didn’t decide to sell Knix for the money.

It was the fact that the impact of Knix could continue on with the incredible foundation that she and her team built and she could eventually have the time and resources for more projects and to show up the way she wants to for her friends and family.

Hypnotherapy with Grace Smith helped her see how her impact would expand and grow if she chose to shine her light in a broader way.

Conclusion: The Transformative Power of Executive Coaching

Joanna Griffiths’ story shows us how much Grace’s method of hypnotherapy can support visionary leaders.

Joanna’s work with Grace Smith reminds us of how powerful our subconscious minds are, and how powerful it is to work with our subconscious, rather than against them (again, Subconscious Self-Mastery vs. Subconscious Self-sabotage) especially when we want to grow and reach new heights, both personally and professionally.

For any business leader looking to evolve and do even greater things, Joanna and Grace’s story is a prime example of what’s possible with Grace’s method of hypnotherapy.

It shows us that success is so much more than just the bottom line, even when the bottom line is incredibly impressive; it’s also about living a life that feels good and knowing you are living up to your full potential.

In closing, do you know what was the first thing Joanna purchased after the sale of her business? She bought her Nanny a new house to thank her for all of the years of support and love shown to her three young children. How amazing is that?!

To book a Subconscious Assessment with Grace Smith click here.

Joanna’s Testimonial:

“Just last week I sold 80% of my company for $320 million and Grace’s support was extremely instrumental in helping me get through the process mentally and emotionally. This year has been the most stressful of my professional career yet in the midst of it all I have been kinder to myself than ever before. With Grace’s help I have let go of years worth of work-related emotional baggage and have clarity around the life I want to live and the leader, partner, mother and friend I want to be. I feel lighter and so ready for this next era of my life. At first I wasn’t sure the investment of the VIP program would be worth it but now I’m getting ready to sign up for my next package and I can’t wait. Thank you, Grace!”